I’ve been working on the storyboard and animatic. To be honest, I’m quite new for the storyboarding world. By knowing the
In the cinema, you can see very clear that which age or gender is the main audience for this film. Some Disney films labels “Family” and the audience are mostly parents bringing their kids to the cinema. The adults watch it because they want to spend some family time with their kids. However, the film Zootopia which has great box office result attracts adults to watch without kids.
Taking a look at the worldwide box office of recent Disney animated films.
Frozen $127 Billion
Incredibles 2 $123.7 Billion
Zootopia $102 Billion
Coco $80 Billion
Moana $63 Billion
The Incredibles $61 Billion
It is very interesting to look at these figures. The Incredibles 2’s box office is twice as much as the first incredible film. Why? Is it because it’s twice as good as the first one? On IMDB the first one’s rate is 8/10, the second one is 7.9/10. You may say time changes in these 14 years and it involves in economic growth. But The Lion King which is a 1994 film, the box office is $98.6 Billion. Interesting, eh?
The success of the Frozen and Zootopia, because of the target audience has contained as wide as possible. Both of these two films discussed feminist which is the hot topic in the society, it leads empathy toward many people.
It is quite fun to take a look at the box office and see these figures meaning. After all, everything has a price.
Films I have watched recently:
Fantastic Beasts: The Crimes of Grindelwald
Johnny English Strikes Again
I like to spend one afternoon in the cinema and watch two films, doing a film marathon. I get values from a couple of ways by doing this.
Firstly the latest films offer me a sense of what is in trend. The “in trend” is not only refer to the technology and CGI but is also referred to the story developing and other details even for sound effects.
Taking Harry Potter, for example, the sound effects start to develop since the third one. It adds detail to the sound effects for each spell which makes the film more vivid. And the sound effects are still developing in the latest Fantastic Beasts film.
Secondly, in the cinema, it is clear to observe the audience reaction and target audience.
My process of the story developing:
bring up an idea – bubble dog
think about what I want to convey to the audience – childhood, friendship, hope, cannot go back to childhood after growing up
How can I put these feelings into the story – rule of three
building the story
The lesson I’ve learned is that do not bring your story to everyone and ask for advice. Too much advice can be troublesome and may lead you to the wrong direction. Be clear about who is the one you can ask for and ask that person. It is impossible that you can discuss your script with anyone because people from different background usually have different thoughts in life. Find someone you trust and for you easy to talk to.
Listening to others advice, respect others opinions. But make sure you are also committed to the script and opinion. In the brainstorming process, you can try everyone’s idea. However, as the story has well-shaped, you must have a clear eye of which idea works and which not.
By choosing the colour palette, the main things I’m using is this book ‘The Colour of Pixar’. It is a book containing all Pixar feature films colour scripts.
Firstly I thought through the similarity of these films with my film and finding some keywords in my work, like “fairytale” “imaginary friends”.
The most suitable films would be UP and Monster Inc. Then I look through scenes I need. It would have playground scene, house, waterside. And trying to find similar scene in these films.
As for the script and story development.
I have a look through of these two films.
Because we need to work on the graduation film by ourselves. I tried to simplify the design.
Here is the first draft of the style design I made. The
I had this idea when I was reading the pictoplasma book. It contains so many artists in there. After the first time I read through it in half an hour, I close the book and start to think which character leaves me a deep impression and why. I want to work on a character which is easily for audience to remember.
The design of the dog is based on Jeff Koons Bubble Dog which is currently the most expensive modern art. I’ve been always interested in the ark marketing, especially for the modern art market. It is hard to draw a standard for the modern art. What is good or bad? What’s the standard? Why Jeff Koons art works can have such a high price?
The design of Jeff Koons art is very simple and eye catching. And it is one of the reason why it’s so popular. It can make the audience remember the art easily.
A little girl became friends with a giant bubble dog. Will they still remain friends after the girl grew up?
The story is based upon my own dog, who has been stayed with me for 12 years. When I was little and went to high school, my grandpa said “I won’t like him the same as I was a kid.” I didn’t’t understand at that time, to be honest. And I always questioning the statement and keeps proving that my grandpa is wrong.
However, maybe his right. There are things I couldn’t decide. I still remember when I was 10, my dog was my whole life. As I grow up into adults, for instance, I need to study abroad and I’ve been studing abroad for almost six years
It is also a sort of imaginary friend story. That is quiet common for our single-child maybe. I do have a little bit loneliness when I grow up and my dog helped a lot. She’s a small dog which is 12 years old now. When my grandparents lived in the countryside before, they also had a Tibetan Mastiff, which is a big Chinese shepherd dog. I remember when I was little, it was more like that big dog taking care of me. But I do feel sorry for my dog when I went to college and had to give her to my grandparents. And I found dog can also have complicated emotion which makes me feel more guilty about it…
I don’t know why I’ve been thinking and worrying a lot lately. So my work process is writing the script first and then deciding on the concept art based on the script. But meanwhile, I force myself to learn different kinds of drawing actually. It’s really stupid. Because I literally cannot draw any style, so just challenge myself to do lots of different styles. What can I do? Why I have so many troubles and issues? I don’t know what to do now. And I don’t know who can I talk to. Everyone has their life in the summertime, they’re all busy. I don’t want to bother them too much. I really admire the position of directors now. How could they figure out everything, everything by themselves? It’s insane. I’m trying to think that way when I’m working on the Guilty Pleasure, having a tone for the film. I made mistakes, but I don’t know if I can improve based on experience? No idea.
I feel so much pressure by seeing those second years graduate. I also went to watch the last performance those theater peers did. So impressive. It will be impossible to see those talented artist have another show together again. I got sentimental for those graduates. Make me worry about myself. Every time when I see them, I start to wonder what will happen when I graduate. Time does fly. Next term starts in October, first comes ENO, then graduation film, super tight schedule. Then what should I do after that???? I literally have no plan in my life. I’ll be 24 by then!!!!!! When I first come abroad to study, I was just 18. Jesus! Where did these six years go?
I don’t even know if I should stay abroad, like the UK or America, going back to China is also a good choice. However, by thinking of going back to China after all these years I’ve been away there, it’s also quite weird. I know nothing about the industry and work in there. I know nothing about life after graduation.
I’m kind of like writing blogs now. It’s more like a diary for me, because people barely read it. So I read some works from Shaun Tan, who is an illustrator and storyteller. His main medium is the oil painting. I checked some interviews with him, and see how he developed an idea. It’s always based on a social or anthropology issue. And then start to add metaphor element to it. It seems like a book for children, but it always has a deep meaning behind it. So make me want to think about every element I put into the character or the story if it will make sense or be logical.
It’s such fun to do these researches and figure out these things by myself. These experience make me feel like the film will be my film. After graduation, I’ll be all by myself. It’s going to be quite stressful by deciding everything without beloved teaches and genuine friends.